How we built a complete business plan for a tech-enabled fitness venture ahead of the FIFA World Cup.
Highlights
118,180 QAR
Detailed Startup Cost Per Unit
3.3 Months
Projected Break-Even Point Per Pod
36,000 QAR
Projected Monthly Revenue Per Pod
The Challenge
A Qatari entrepreneur wanted to launch an innovative, tech-enabled “GymPod” business in Qatar. The goal was to capitalize on the massive influx of visitors and media attention for the upcoming FIFA World Cup, requiring a rapid and comprehensive business plan to assess viability and guide a time-sensitive launch.
The Solution
The founder of MESC Advisory, Moustafa Hassan, was tasked with building the complete business and financial model for this new venture. His work included creating a detailed Initial Plan for the business launch and a sophisticated Pricing strategy. A core part of the project was a granular Cost Analysis, which broke down all projected expenses, including detailed models for a Large Pod, a Small Pod, and the Team. Finally, we designed the initial Team Structure and defined the core Team KPIs to measure success post-launch.
Key Results & Impact
The financial model provided a clear, quantitative view of the venture’s potential, allowing for data-driven decision-making.
Financial Modeling & Viability
- Established a detailed unit startup cost of 118,180 QAR for a Small Pod and 197,410 QAR for a Large Pod, allowing for precise capital planning.
- Projected a clear path to profitability with a rapid break-even point of just 3.3 months per pod.
- Forecasted a total monthly revenue of 36,000 QAR per pod, based on a defined utilization and pricing model.
- Outlined a comprehensive first-month fixed cost of 815,528 QAR, covering all initial setup including app development and visa fees.
Operational Planning
- Designed an operational model based on a target of 8 daily active hours per pod, totaling 240 active hours per month for revenue generation.
- Created a detailed team structure for the initial launch phase, outlining key roles and responsibilities to ensure smooth day-one operations.
- Established a framework for performance management by defining specific team KPIs to monitor success and drive efficiency post-launch.
Go-to-Market Strategy
- Set a clear user acquisition target of approximately 158 active users per pod required to meet the financial goals.
- Defined an average pricing of 150 QAR per session as the cornerstone of the revenue model.
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