How we created a complete financial and operational blueprint for a European entrepreneur to assess viability and prepare for investors

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The Challenge

An entrepreneur in Europe needed to assess the complete financial viability and create a full operational plan for a new food delivery service venture. The goal was to develop a comprehensive business model that could be used to secure funding and guide the initial launch and scaling phases.

The Solution

The founder of MESC Advisory, Moustafa Hassan, was contracted to build the entire business model from the ground up. His work involved:

• Conducting detailed market research to identify the opportunity and competitive landscape, analyzing players like Deliveroo and Uber Eats.

• Creating a comprehensive launch financial model and a detailed week-by-week budget, projecting revenue based on order volume and commission structures.

• Designing a full operational framework, including an inventory management system, service provider protocols, and a driver incentive structure.
• Establishing weekly and monthly KPI tracking systems for all business functions—from marketing and sales to IT project execution—to ensure performance could be monitored from day one.

Key Results & Impact

The strategic plan provided a clear, quantitative view of the venture’s potential, allowing for data-driven decision-making.

• Financial Forecasting: The model projected a path to achieving over €120,000 in monthly revenue within the first year of operation, based on scalable customer acquisition targets.
• Market Penetration Strategy: The plan targeted capturing 1% of the local population as active users by the end of the first year, a key metric for demonstrating growth potential to investors.
• Operational Efficiency: The model was designed to achieve a healthy Return on Investment (ROI) by optimizing commission structures and operational costs, ensuring a sustainable path to profitability.