How a comprehensive business plan for Sol led to a key strategic partnership with a Governmental Entity

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The Challenge

The founder of Sol, a new premium healthy food concept in Saudi Arabia, required a professional business plan and financial model. The primary objective was to secure a critical strategic partnership with a governmental entity in the Kingdom of Saudi Arabia, which required a clear and compelling presentation of the brand’s vision, operational plan, and financial viability.

The Solution

MESC Advisory’s founder, Moustafa Hassan, was brought on to develop the comprehensive business plan that would be presented to the Jahez executive team. The final deliverable was a concise, 13-slide strategic deck that clearly outlined Sol’s brand identity, mission, target audience, and go-to-market strategy. This data-driven approach transformed the founder’s vision into a structured, professional pitch.

Key Results & Impact

The strategic plan was instrumental in the founder’s successful pitch. Shortly after the presentation, Sol secured the partnership, reaching thousands of new customers daily.

The strategic plan provided a clear, quantitative view of the venture’s potential, allowing for data-driven decision-making.

• Market Opportunity: The plan identified a Potential Available Market (PAM) of 4.59 billion SAR, showcasing the significant market opportunity to the potential partner.
• Financial Forecasting: The model projected a path to achieving 3.7 million SAR in annual revenue by the end of the first year of operation.
• Capital Planning: A detailed financial model was created, outlining a total startup cost of 288,500 SAR and a clear break-even point at 7 months.
• Profitability Analysis: The projections demonstrated a strong potential for profitability, with an estimated net profit of over 1 million SAR in the first year.